Media Training
for Politicians & Public Servants

Coaching for political figures & public servants

Specialist media interview training For both new and established politicians and public leaders. Tailored coaching for TV, radio, online and print. Delivered at your venue or my London, UK training studio

Proven track record Over the past 27+ years, I've successfully coached everyone from Presidents' of countries to local councillors, heads of public bodies to health service leaders.

Bringing authenticity back to politics A unique methodology that's at odds with the traditional approach to media training. Focusing on the person rather than the "tricks" to change hearts and minds

Delivering distinctive leadership personalities Free of the "too polished, media-trained" personas that often dominate public life and irritate an increasingly cynical audience

Clarity, confidence and competence An authentic, clearly articulated message with interviews delivered in a "conversational style" that just "feels right"

Genuinely different Quick, effective and in-tune with modern audiences and the modern media. No fluff, no nonsense, just powerful results

Benefit from my experience

Over the past 27+ years I've successfully prepared interviewees and speakers for a myriad of events including...

Sharing the stage with three serving Presidents of the USA

Stars & hosts for some of TV's biggest hit shows including five BAFTA winners

Major worldwide retail product launches

Leading international motor shows including Geneva, Paris and Frankfurt

International sport stars facing the world's press after winning - and losing

Events on an epic scale including a live audience of over 25,000

Crisis-induced press conferences

Presidential leadership campaigns

Globally-televised music and showbiz events

Global medical conferences with a yearly 12,000+ audience

Keynote presentations at the United Nations, New York

Financial and employee roadshows

Live grillings on BBC's "Watchdog" and "Newsnight"

The launch of the 2012 Olympic site in London

Speakers at various World Economic Forums

Political & Public Sector Clients

Familiar Faces

Some familiar interviewers and interviewees I've trained
Natasha Kaplinsky

Natasha Kaplinsky

Born To Shine, ITV1 - host/presenter | Five News, C5 - presenter | London Tonight, ITV - presenter | Breakfast, BBC 1 - main presenter/anchor | Sky News, Sky TV - main presenter | Meridian Tonight,...   more
Nick Hewer

Nick Hewer

Countdown, C4 - host and presenter | The Apprentice, BBC - co-presenter/advisor | The Young Apprentice, BBC - co-presenter/advisor | The Town That Never Retired, BBC - co-presenter | Room 101, B...   more

Andrew Castle

Andrew Castle

GMTV - main presenter/anchor | BBC Wimbleon coverage - lead commentator | Divided, ITV - presenter | Perseverance, ITV - presenter | Strictly Come Dancing, BBC 1 - contestant | Masterchef, BBC - co...   more
President Jakaya Mrisho Kikwete

President Jakaya Mrisho Kikwete

Many and various on-screen appearances as The President of The United Republic of Tanzania (2005 onwards) and President of the African Union
Saira Shah

Saira Shah

Winner of the Royal Television Society's "Television Journalist of the Year" | Death in Gaza, C4/HBO - presenter (BAFTA winner ) | Channel 4 News, C4 - reporter | Dispatches "Beneath the Veil", C4 ...   more
Dame Helena Shovelton

Dame Helena Shovelton

Many TV and radio appearances as former Chair of the UK Citizens Advice Bureau, former Chair of the UK National Lottery Commission, former Chair of The Audit Commission and as Chief Executive of th...   more
Sir Ian Kershaw

Sir Ian Kershaw

The Nazis: A Warning From History, BBC - co-presenter (BAFTA-winning series) | War Of The Century, BBC - co-presenter | Auschwitz, BBC - guest expert | Hitler: eine Bilanz, ZDF German TV - guest ex...   more
Dr. Simon Singh M.B.E.

Dr. Simon Singh M.B.E.

Mind Games, BBC 4 - presenter | Funny You Should Ask, Discovery - presenter | BBC Radio 4, BBC - regular science presenter with numerous shows | And many, many more as a prolific and award-winning ...   more
Adrienne Lawler (Humphries)

Adrienne Lawler (Humphries)

Everything Must Go!, ITV - presenter | BBC World Service Television, presenter | Sky News, presenter | BBC Newsroom South East, BBC - presenter | Central TV News, ITV - presenter | various corporat...   more
Peter Dobbie

Peter Dobbie

BBC World - presenter | BBC News 24, BBC 1/satellite - presenter/ newsreader | BBC World, Have Your Say - presenter | plus many more
Samah El-Shahat

Samah El-Shahat

People & Power, Al-Jazeera - main presenter | Counting The Cost, Al-Jazeera - presenter and reporter | Al-Jazeera English - resident Economics Correspondent | Witness, Al-Jazeera - presenter
James Max

James Max

How The Banks Never Lose, Dispatches, C4 - presenter | GMTV - property expert | Sky News, Sky - regular newspaper and press preview reviewer | The Apprentice, BBC 1 - contestant and semi-final...   more
Ursula Errington

Ursula Errington

Sky News, Sky - reporter | Five News, C5 - reporter | Sky News, Sky - bulletin presenter
Amelia Reynolds

Amelia Reynolds

Look East, BBC - presenter/main anchor | Royal Television Society "Best Newcomer To Television Journalism" - nominated | The Politics Show, BBC - presenter | Red Report, Cambridge Red TV - presenter
Carrie Frais

Carrie Frais

BBC News 24 - presenter | ITV Sport - presenter | Channel 5 News, C5 - presenter | Sky News - presenter | Sky News Sport, Sky TV - presenter
Sallyann Keizer

Sallyann Keizer

Watchdog, BBC 1 - reporter | Inside Out, C5 - presenter | Short Change, BBC 1 - reporter | The Big Question, C5 - presenter | The New Mag, C5 - presenter | The Mag, C5 - presenter | Violets Are Blu...   more
Isabel Wolff

Isabel Wolff

BBC World Service, BBC - presenter | BBC News, BBC - presenter/reporter | BBC Belfast News - newspaper review presenter | NBC Entertainment Tonight - guest presenter | And many other TV and radio a...   more
Anne Atkins

Anne Atkins

Sunday Morning, ITV - co-presenter/agony aunt | Question Time, BBC 1 - panellist | The Agony Hour, C5 - presenter | Watch Your ****ing Language, C4 - presenter | Breakfast with Frost, BBC 1- regula...   more
Kavita Maharaj

Kavita Maharaj

Bloomberg Business TV/Sky News - presenter | London Tonight/London Today, ITV Carlton - presenter | T&T Television, Trinidad and Tobago - presenter
Paul Beaver

Paul Beaver

Sky News, resident Defence Analyst and presenter | BBC Breakfast, BBC - guest expert | Good Stuff, ITV - reporter | and many other programmes as Defence Expert
Rachel Eltham

Rachel Eltham

Meridian News, ITV - reporter/presenter | Border Television, news presenter | STV - presenter and newsreader | The Line, Nynex Cable - presenter | Numerous corporate videos - presenter | Featured p...   more
Lindsay Cannon

Lindsay Cannon

BBC News, BBC - reporter | BBC Radio 4, BBC - presenter | Tracks, BBC 2 - presenter | A Week In The Country, BBC 2 - presenter | Landward, BBC Scotland - presenter | And many more
Dr. Michel Buchmann

Dr. Michel Buchmann

Various international media appearances and presentations as leading politician (Switzerland), award-winning pharmacist and President of The International Pharmaceutical Federation (FIP) 2010-20...   more

Gerry McCulloch

Gerry McCulloch

News At Six, STV, ITV - presenter | STV Sports Centre, ITV - presenter | The Live Hogmanay Show, BBC Scotland - presenter | Skoosh, STV - roving reporter | The Five Thirty Show, STV - presenter | S...   more
Kylie Grey

Kylie Grey

Al-Jazeera English, international - reporter | Child Prisoners In The Philippines, film - presenter | Child Trafficking Camel Jockeys In The Middle East, ABC Australia - presenter (Gold Medal winne...   more
Alex Hyndman

Alex Hyndman

ITV News, ITN - presenter | London Tonight, ITV - presenter | Sky Sports News, Sky - presenter | Sky News, Sky - presenter | Setanta Sports News, satellite - presenter | Sky News Radio - presenter ...   more
Sameena Ali-Khan (Sameena Khan)

Sameena Ali-Khan (Sameena Khan)

ITV, Central Tonight - presenter | BBC Midlands Today, BBC - presenter | BBC Asian Network, BBC - presenter | BBC, Inside Out - presenter | Radio 5 Live, BBC GMR, BBC WM, BBC London - presenter
John Escolme

John Escolme

ITV News Yorkshire, ITV - presenter/newsreader | BBC World Service, BBC - presenter | BBC (1,2 and BBC Choice) - continuity announcer | UK Gold, Sky - continuity announcer | BBC Xtra English, BBC A...   more
Gulshanah Choudhuri

Gulshanah Choudhuri

Anglia News West, ITV - presenter and reporter | Central TV News, ITV - presenter and reporter
Charlotte Cross

Charlotte Cross

Press Association TV, Press Association - presenter | Sky News, Sky - reporter | British Forces Broadcasting Service (BFBS) - presenter/reporter
Mama Salma Kikwete

Mama Salma Kikwete

Many and various international presentations, appearances and on-screen contributions as The First Lady of Tanzania, East Africa and leading charity campaigner (wife of Jakaya Kikwete, President...   more

Ayshea Buksh

Ayshea Buksh

BBC London, BBC - reporter/presenter | Press Association TV, online - presenter
Deborah Mackenzie

Deborah Mackenzie

BBC News 24, BBC - presenter | BBC World Service Television, presenter/reporter | The Proms From The Royal Albert Hall, BBC - presenter
Ben Jacobs

Ben Jacobs

The Politics Show, BBC 1 - London reporter | Radio 5 Live, BBC - sports presenter | Radio 4, BBC - sports presenter
Mike Powell

Mike Powell

The Politics Show, BBC - reporter | BBC Weather, BBC - presenter | 5Live, BBC Radio - presenter
Shamim Chowdhury

Shamim Chowdhury

Al-Jazeera English, international - reporter
Sonita Alleyne O.B.E.

Sonita Alleyne O.B.E.

Various as founder of Somethin' Else, one of the UK's largest cross-platform media production companies and the largest independent radio production company in the UK
Gwamaka Kifukwe

Gwamaka Kifukwe

In Focus, Tanzania TV - presenter/host | Meet The Leader, Tanzania TV & Uongozi Institute - presenter/host

Ade Adedapo

Ade Adedapo

BBC South Today, BBC 1 - presenter and reporter | Going Out, BBC South - presenter
Julia Stephenson

Julia Stephenson

Various on-screen and radio appearances as an environmental campaigner, commentator and author, with a column in the Independent Newspaper (London) as "The Green Goddess" | Additional appearances a...   more
Zaki Chehab

Zaki Chehab

The Daily Show: Zaki Chehab, USA TV - main subject | And many more contributions to the likes of CNN, Channel 4 and the BBC as an internationally renowned journalist, author and expert on Arab issues
Alex Lush (Clowes)

Alex Lush (Clowes)

Meridian Tonight, ITV - main presenter and bulletin presenter | BBC South Today, BBC - main presenter
Claire Summers

Claire Summers

Wales Today, BBC Wales - presenter and reporter | Wales Today, BBC Wales - sports reporter | Channel One Television - presenter and reporter
Patrick Vernon

Patrick Vernon

Brent Health Action Zone, educational - co-presenter | And others as a prominent London politician
Charlotte Davis

Charlotte Davis

The Record Review, BBC Parliament - presenter | Parliamentary Prvilege, BBC Parliament - presenter

Dr. Chai Patel CBE

Dr. Chai Patel CBE

Newsnight, BBC - guest | The Secret Millionaire, C4 - featured subject | And others as former owner and CEO of Priory Healthcare and prominent UK businessman and philanthropist

Dr. Neeraj Patil

Dr. Neeraj Patil

Various on-screen guest appearances as Mayor of Lambeth (London), local politican and NHS consulant | Various guest appearances on Indian television as a succesful and distinguished UK medic and po...   more
Jason de la Pena

Jason de la Pena

Sunrise, Sky News - presenter | Sky Today, Sky News - presenter | Afternoon Live, Sky News - presenter | Sky News Sport - presenter/interviewer | British Eurosport - presenter | A Week In Europe, F...   more