A more compelling way to update the mechanics

The Automobile Association   |   Case Study


  • Founded in 1905, the AA is the UK's leading motoring organisation
  • After several years delivering monthly audio updates to its 3,600 mobile patrol mechanics, the business was experimenting with video
  • The female staff member tasked with fronting this visual "newsletter" was concerned about the "gravitas" of her on-screen performance, particularly since her audience would be predominantly male, so turned to us for help


  • A day's coaching to boost both our client's skills and confidence
  • The focus was both on delivery to camera and better, simpler ways of getting the message across


  • Feedback from viewers was "excellent", resulting in a successful roll-out of this new method of communication throughout the company