Background:
- Founded in 1905, the AA is the UK's leading motoring organisation
- After several years delivering monthly audio updates to its 3,600 mobile patrol mechanics, the business was experimenting with video
- The female staff member tasked with fronting this visual "newsletter" was concerned about the "gravitas" of her on-screen performance, particularly since her audience would be predominantly male, so turned to us for help
Solution:
- A day's coaching to boost both our client's skills and confidence
- The focus was both on delivery to camera and better, simpler ways of getting the message across
Results:
- Feedback from viewers was "excellent", resulting in a successful roll-out of this new method of communication throughout the company
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