Background:
- Gale Hayman is a luxury skincare and make-up brand, particularly popular with mature ladies, and with a 20+ year heritage
- They had been selling their products successfully on QVC for 3 years, but sales had dipped from their peak
- Recommended by another client of ours, Elemis, they asked if we could help
Solution:
- A two-hour intensive coaching session with the brand representative, focusing on presentational issues and TV sales psychology
Results:
- An unprecedented total sell-out on the very next show on QVC, confirmed by a lovely note of thanks from the client
- At the time of writing, the brand remains a strong-seller on QVC with an expanded product range
Feedback:
"We had a SELL-OUT on QVC!"
I really enjoyed the session and felt I learnt a lot - and most importantly we had a SELL OUT on QVC! Thank you again.
w1000
