British Hairdresser of the Year

Umberto Giannini   |   Case Study


  • Umberto was a talented and ambitious West Midlands hair salon owner, wanting to increase his public profile via on-screen opportunities and grow his fledgling business


  • A series of short coaching sessions over a number of years, targeted at different media opportunities and stages of his career


  • Umberto soon landed regular on-screen guest expert appearances on all terrestrial UK channels as well as a regular slot on UK Living, with viewers warming to his energy, charisma and talent
  • His media profile helped him achieve his long-held ambition of opening a prestigious London salon
  • At the age of 31, he achieved the ultimate accolade as British Hairdresser of the Year, the youngest ever recipient of the award
  • We were also closely involved in the launch of his iconic product range, drafting presentations and providing coaching, resulting in orders from retailers all over the world
  • Note: Umberto sadly passed away after a short illness at 33, having achieved more than most hairdressers do in a lifetime. His legacy lives on with his salon chain and hugely popular Umberto Giannini product range and he's deeply missed by all those who came into contact with him. We've kept this on our website as a mark of respect to a wonderful guy


 - Testimonial

"As a result, they're the best shows I've ever recorded"

The launch went down really well and my first filming session this series with Style Challenge went brilliantly. I felt really confident and interacted with the audience a lot more...I think they are the best shows I've ever recorded with them. Thanks mate!

Umberto Giannini former British Hairdresser of the Year