Restoring a presenter's mojo

MTV   |   Case Study

Background:

  • MTV is one of the world's most famous music brands
  • One of their established stars, presenting programmes seen across Europe, had apparently lost a bit of her "mojo" and was suffering a crisis of confidence
  • Undoubtedly talented and with a big following, her desire to get even better was making things worse and she felt she was losing her "magic" on-screen. As well as presenting to camera, she was also doing band interviews and regular live shows
  • We were recommended to producers and we took up the challenge of helping to turn things around

Solution:

  • Two-hour, studio-based coaching session held at MTV's London HQ

Results:

  • Mojo restored! The presenter transformed and, more importantly, this was permanent as she went on to even greater success on the channel
  • She was happier, more at ease with herself and remarked that her presenting finally felt "effortless"
  • Producers were delighted and continued to recommend us to other presenters
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