Background:
- Sky News is a widely respected, 24-hour domestic and international television news broadcaster
- One of its main reporters, an established face who'd reported both nationally and internationally for the broadcaster felt she'd hit a bit of a brick wall
- Her journalism was impeccable and her talents at getting some of Sky's biggest stories were without doubt
- However, she was struggling with conveying warmth to camera and effectively putting across the empathy she felt towards some of the individuals featured in her more in-depth reports, whilst ensuring she didn't tip over the journalistic "edge"
- She felt she was "missing that connection with the camera that draws the viewer into the story I'm telling"
- News editors wanted to help so they sent her to us to see if we could show the reporter how to turn things around
Solution:
- As preparation, we viewed a collage of her work to see if we could pinpoint the problems
- We delivered a two-hour intensive coaching session to establish the issues and help the reporter achieve her goals
Results:
- An immediate and definite improvement with reports clearly warmer when necessary, even greater authority on camera and increased viewer "connection"
- The client was surprised when we showed her how to get rid of her notes entirely - something she said she'd "never been able to do before"
- We received a lovely note of thanks and the reporter's career and profile continues to go from strength to strength
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