Sky News is a widely respected, 24-hour domestic and international television news broadcaster
One of its main reporters, an established face who'd reported both nationally and internationally for the broadcaster felt she'd hit a bit of a brick wall
Her journalism was impeccable and her talents at getting some of Sky's biggest stories were without doubt
However, she was struggling with conveying warmth to camera and effectively putting across the empathy she felt towards some of the individuals featured in her more in-depth reports, whilst ensuring she didn't tip over the journalistic "edge"
She felt she was "missing that connection with the camera that draws the viewer into the story I'm telling"
News editors wanted to help so they sent her to us to see if we could show the reporter how to turn things around
As preparation, we viewed a collage of her work to see if we could pinpoint the problems
We delivered a two-hour intensive coaching session to establish the issues and help the reporter achieve her goals
An immediate and definite improvement with reports clearly warmer when necessary, even greater authority on camera and increased viewer "connection"
The client was surprised when we showed her how to get rid of her notes entirely - something she said she'd "never been able to do before"
We received a lovely note of thanks and the reporter's career and profile continues to go from strength to strength