Television Journalist of the Year

Saira Shah   |   Case Study

Background:

  • Saira was an established and skilled television journalist, reporting for Channel 4 News in the UK
  • She had plans to make a controversial Channel 4 documentary as part of the award-winning Dispatches strand, slipping undercover and risking her life to look at life in a volatile Afghanistan
  • With many sensitive pieces to camera involved, Saira feared that her familiar TV reporting style may lack the warmth and "viewer connection" needed for such a project so she came to us for help

Solution:

  • A day's coaching

Results:

  • Saira and her film, Beneath the Veil received much critical acclaim, prompting headlines and debate in all areas of the media
  • As a result, at the prestigious Royal Television Society Journalism Awards, she was named Television Journalist of the Year and her documentary, Programme of the Year
  • Her follow-up film, Death in Gaza, won a BAFTA

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