The new series starring supermodel and Mick Jagger's ex-wife, Jerry Hall - and featuring Glenn Kinsey as resident media and communications coach - has started airing in the UK on VH1.
Previously debuting on American TV and shown on networks worldwide, it's a 10-part reality series where Jerry chooses 12 impossibly gorgeous American men to compete for the opportunity to live her lavish rock 'n' roll lifestyle as a "kept" man.
With a $100,000 dollar prize for the winner, the lucky competitors share in her life of luxury, accompanying her to star studded events, rock 'n' roll parties and socialising with her friends and family in London.
The show has already caused controversy in the UK after the London Underground banned posters depicting Jerry holding a leash surrounded by semi-dressed young men as it "violated their policy of adverts featuring people as sex objects".
Nevertheless, this has fuelled the publicity for the programme and it's made headlines across the national media.
Viewers will have to stay tuned to see who takes the crown, the money and the penthouse apartment - but the girls in the office say that they'd take them all home if they could!